As the Marketing and Technology Director for the NorCal SBDC at Cal Poly Humboldt, Aaron Phelps leads initiatives at the intersection of brand, web development, and practical AI. He specializes in translating emerging technologies into actionable tools for SBDC advisors and staff to better support the entrepreneurs they serve. Notably, Aaron spearheaded the creation of SBDC.ai, a specialized artificial intelligence platform designed to empower advisors across the entire network.